Bollywood superstar Shah Rukh Khan has announced his next big venture – a new international music festival titled, UNIFYD Festival. This new initiative will reportedly see the superstar team up with singers Arijit Singh,Sonu Nigam and Karan Aujla, to headline the inaugural edition of the one-day event.As per reports, the music event, curated by Shah Rukh, is scheduled to take place on March 20, 2027, in Abu Dhabi, where it will be held at Etihad Live. The festival reportedly aims to showcase South Asian musical talent to audiences across the Middle East and other international markets.Arijit, Sonu and Karan will roll out Phase one which is said to bring together talents with a unique and distinct music blend. The festival is expected to feature performances across multiple stages, with around 15 artists anticipated to join the final line-up. More names are expected to be announced in the coming weeks.Shah Rukh Khan opened up about the initiative to Rolling Stone, saying, “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power (sic).” He added that the festival aims to bring leading Indian musical artists together on a single platform on a grand scale.Ticket sales will reportedly go on sale with an early-access window opening on October 19, 2026, at 11 am IST through a booking app. General ticket sales are scheduled to open on October 20.Meanwhile, Shah Rukh, who was last seen on the big screen in Rajkumar Hirani’s ‘Dunki’ (2023), will next star in director Siddharth Anand’s ‘King’. The action film that will see the star share screen space with daughter Suhana Khan, is scheduled for a theatrical release on December 24, 2026. The film features an ensemble cast, including Deepika Padukone, Rani Mukerji, Abhishek Bachchan, Arshad Warsi and Abhay Verma in key roles.
